1. Use Instagram Correctly
First of all Instagram is only good for brand awareness not for direct sales. One of the reasons is that instagram doesn’t allow direct links in their posts. Brand awareness only makes sense when you reach a massive audience. So lets say you are Laureal and you want to reach 1 million 18 year olds about your latest eye gloss. then it makes sense. If you are a one person local shop instagram is a total waste of time. The time you put into instagram with making good photos is totally wasted.
2. Its about superficiality
Instagram is about looking good. Whatever you post keep it simple and keep it visually appealing. The accounts with most followers on instagram are young girls showing off their body and wealth if they have it. Or some people showing their body and their travel photos. Think about who watches these photos. These are mostly superficial people interested in looks. So its good to sell fitness products, makeup or fashion products. Everything else is a waste of time.
3. Know the target audience
Are you reaching young superficial girls. Then Instagram is perfect. If you are looking for technical people you might look at stackoverflow. If you are looking at business people try to reach them on linkedin.com if you are looking for mothers try to reach them on facebook. Make clear distinction of who you look for and where that target audience is.
4. Use your Ad Budget wisely
One of the best tricks in advertising spending is if it doesn’t work the first 1 or 2 days it will never work. Meaning you get 300 clicks and you don’t make a sale then forget the ad.. its not working. make a completely new one. Its not going to get better over time. Its a waste of time and money.
5. Is your product better than the competition
Either in Branding or actual product. You need to be better than the competition in branding or product to make great sales. If you are worse than them it will be very difficult. So don’t go promoting a product or service unless you have a product or service which is better than the competition. You might fill a certain niche that the other company is not doing but you definitely have to fill it well to get good sales